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Yokohama

YOKOHAMA

We design and manufacture tire and wheel solutions made for the future. With a combination of value, safety and ease, our solutions provide a more productive and sustainable performance our customers demand.

We pair the expertise and power of our global reach with the care and knowledge of local proximity. This brings innovation, technology and sustainability together to answer the specific needs of our customers. All while continuing to reduce our and their impact on the planet.

Our people take ownership to deliver on this promise every day.

Yokohama Rubber Co., Ltd., established in Japan in 1917, is a leading global tire manufacturer known for its innovation, producing tires for passenger cars, light trucks, performance vehicles (like the iconic ADVAN line), and commercial vehicles, alongside other rubber products like industrial hoses and golf equipment. A major player in the industry, Yokohama emphasizes technology, sustainability (with initiatives like BluEarth and Forever Forest), and a strong global presence, operating in over 120 countries with a diverse product range. 

Key Aspects of Yokohama

  • History & Innovation: Founded in 1917, Yokohama introduced Japan’s first corded tires and has a history of breakthroughs, including radial tires and performance tires (ADVAN series).
  • Global Reach: A major worldwide manufacturer, with operations and sales in numerous countries, including its North American arm, Yokohama Tire Corporation, established in 1969.
  • Product Range: Offers a comprehensive tire lineup for various vehicles, plus non-tire products like hoses, sealants, and golf clubs, leveraging its polymer technology.
  • Sustainability Focus: Committed to environmental responsibility through initiatives like eco-friendly tire development (BluEarth) and the “Forever Forest” project to plant trees.
  • Core Values: Driven by a challenging spirit, a focus on quality, and a commitment to enriching lives through advanced technology and customer-focused solutions. 

In Armenia, the official representative of high-quality Yokohama tires is Binam CJSC.